By now you must have read about the SPLASH! Pavilion at HBA Global Expo, which was created to feature new, emerging brands. But will they be brands you have seen before?

Here’s how you can be sure a walk over to this area will be worth the effort. These are the requirements that a brand needed to meet, in order to be a part of the SPLASH! Pavilion:

• Brands with no more than 2 years in retail distribution at the time of application
• An interesting product development story
• Brands that have documented efficacy and offer new solutions
• Unique product offerings—something that is outside of the norm.